Top internet based corporation, Tracking Software Reviews (http://www.trackingsoftwarereviews.com) announced their company's name change today. The company's new corporate and domain names are Ad Tracker Reviews and http://www.adtrackerreviews.com.

CEO, Michael Baker, is excited about the change and recently discussed the impact it is bringing to the company.

"We felt the previous corporate name did not accurately reflect the mission of the company," said Baker in a recent interview. "We only review ad tracker tools and, as part of the same package, click fraud prevention tools. Our new corporate name, Ad Tracker Reviews, is already producing an increase in site traffic at our new domain - http://adtrackerreviews.com . It is making customers easier to identify and find us."

Ad Tracker Reviews has been on a straightforward course since the company's start last year. CEO Baker saw a clear role for a company and a site that would independently review the rapidly expanding world of ad tracker software.

"Frankly," said Baker. "So many programs have come and are coming out that are simply not good. For ad tracker software to be helpful, it must be capable of showing a company's return on investment (ROI) on their internet advertising dollars."

Ad Tracker Reviews cuts through industry jargon and hype to show how the many programs stack up. Ad Tracker Reviews "Top 10 List" has already become a force in the industry market. Ad tracker software that makes their list have been put through a series of stringent measures and tests. For the second year in a row, they have just named Ad Watcher software as their number one pick. All software on the list has seen their sales increase.

The company is changing and challenging an industry niche that had long been overlooked. In doing so, Ad Tracker Reviews has garnered their own rapidly growing 'hit list' to prove that many customers around the globe have come to rely on the company's site for its valuable and free advice.

That, Michael Baker feels, is the best ROI that any company could get.

"To save you money before you invest a dime," said Baker. "Now that's a real return on an investment."