According to statistics published this week by Domain Name Journal, NameMedia now ranks #1 in sales of domain names in the secondary market.
The Journal reports that Name Media represented 25% of the revenue generated by reported domain sales in the first quarter of 2007, confirming NameMedia as the leader in the rapidly growing secondary market for domain names.

"I always knew that BuyDomains.com was an important player in the secondary market for domains, but I did not realize how powerful their sales platform was until they joined other industry leaders in providing sales data for our weekly market reports", said Ron Jackson, editor and publisher of the Domain Name Journal.

Following the November acquisition of Afternic.com, NameMedia launched ActiveExchange, an integrated domain sales platform combining the strengths of both BuyDomains and Afternic. According to Jackson, integration of these two industry leaders "catapulted NameMedia to its current leadership position".

The ActiveExchange marketplace has expanded its global reach through a growing distribution network that now includes promotion in North America, Europe and Asia, ensuring domain name sellers the broadest possible platform for marketing their domains to buyers worldwide.

Commenting on the ActiveExchange target audience, Ron Jackson added "They have obviously found the sweet spot in the domain market by targeting small to medium enterprises and giving them quality domain names at affordable prices. It has clearly proven to be a winning formula for both domain buyers and sellers."

"The drivers behind ActiveExchange's success are very simple." said Pete Lamson, senior vice president and general manager of NameMedia's Domain Marketplace. "ActiveExchange provides members with access to the largest audience of small to mid-sized business targeted buyers in the world. 82% of our sales are made within the SMB community. Our extensive reach is bolstered by personalized sales representation via the industry's largest sales force. The result is that ActiveExchange members have greater success selling domain names - at the highest average selling price in the industry - than with any other domain sales platform".

ActiveExchange also provides members with access to leading edge domain-related products and services, including domain name appraisals, anonymous domain brokerage, escrow services, enhanced promotional opportunities and industry leading parking services through ActiveAudience.

For more information, visit www.Afternic.com.

About NameMedia

NameMedia is the industry leader in Direct Search and the marketplace for premium domain names. The company leverages the power of Direct Search through a proprietary publishing platform that creates revenue-generating search destinations, including the company's network of vertical online properties. NameMedia also has the industry's largest marketplace for buying and selling premium domain names. NameMedia is a privately-held, venture-backed company headquartered outside Boston in Waltham, Massachusetts. For more information, visit www.namemedia.com.

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