POMPANO BEACH, Fla., Oct. 29 /PRNewswire/ -- Moniker, the first and only provider of Domain Asset Management(TM) services, today announced that its premium domain name auctions at T.R.A.F.F.I.C. East in Hollywood, Fla. generated $9.7 million earlier this month. In total, more than 570 domains offered for bid by Moniker were successfully sold.

The live auction, held at the Westin Diplomat in Hollywood, Fla. on October 12, generated more than $7.7 million. Top purchases included:

-- Computer.com $2,200,000 -- Investment.com $900,000 -- SportingGoods.com $450,000 -- Table.com $260,000 -- CrosswordPuzzles.com $210,000 -- CriminalLawyers.com $195,000 -- Promotion.com $170,000 -- BathingSuit.com $160,000 -- Poker.mobi $150,000 -- Ringtones.mobi $145,000

Moniker's live auction marked the first time individuals participated from around the globe via telephone bidding. Individuals from the Middle East, Asia, Australia and Europe purchased some of the top-grossing domains at the auction. Moniker.com also broadcasted the entire auction live through WebmasterRadio.fm and via streaming Webcast. Thousands viewed and listened to the auction live online.

Online auction marks new milestone with more than $1.9 million in sales

In one of Moniker's most successful online auctions to date, T.R.A.F.F.I.C. attendees and proxy bidders continued to bid on premium domains after T.R.A.F.F.I.C. East came to an end. Bidding concluded on October 18 with more than $1.9 million in domains sold. Top purchases included:

-- Cowboys.com $370,000 -- Xmas.com $294,200 -- FishingPole.com $58,900 -- Carburetors.com $40,000 -- HawaiianCruises.com $38,888 -- Trainsets.com $36,300 -- Math.net $35,300 -- PaymentCalculator.com $35,300 -- Locket.com $33,000 -- CertifiedPublicAccountant.com $32,450

"The domain name auctions at T.R.A.F.F.I.C. East confirmed that corporations and individuals understand the value of premium domain names and how they can impact the presence of a company on the Web," said Monte Cahn, co-founder and CEO of Moniker.com. "The message of domain asset management is global as bidders from around the globe participated in our auction. The T.R.A.F.F.I.C. auctions in 2007 have been very successful for Moniker, with more than $27 million in sales from three T.R.A.F.F.I.C. auctions this year. We look forward to 2008."

"Good solid names are only going to continue to appreciate in value," said Rick Schwartz, co founder of T.R.A.F.F.I.C., the domain name and Internet traffic industry's premier conference series. "The savvy individuals and organizations purchasing domain names are making sound investments that will pay dividends many ways, including resale value or from building out the sites into businesses."

Mark Your Calendar: Upcoming Domain Name Auctions

Moniker is also hosting a variety of domain name auctions at industry events and conferences around the country. Upcoming events include:

Event Auction Type Date Location Associated GeoDomains November 15-17, 2007 San Cities Live & Online Francisco GeoDomain Expo Auctions Casino Casino Domains November 28-29, 2007 Macau, Affiliate Online Auction China Convention WebmasterWorld Premium Domains December 4-7, 2007 Las Vegas Live & Online Auctions Internext Expo Premier Adult January 13-15, 2008 Las Vegas Live & Online Auctions iDate Social networking January 31-February Miami and dating - Online 1, 2008 Auction T.R.A.F.F.I.C. Premium Domains February 18-21 Las Vegas West Live & Online Auctions Affiliate Premium, search and February 24-26 Las Vegas Summit e-commerce domains Live & Online Auctions

Official rules and procedures for all Moniker Live and Silent Auctions can be found by visiting http://marketplacepro.moniker.com/auction/index.html.

About Moniker

Moniker is the first and only provider of Domain Asset Management(TM), a complete set of business services that provide companies a single-point-of- access to help manage and maximize the value of their domains. These services include name creation, registration, acquisition, portfolio management, appraisal and escrow services, traffic monetization and after-market sales -- all backed by unsurpassed customer service and security.

With more than a decade of experience, Moniker is a top 10 domain registrar, holds the industry's highest customer retention rate and pioneered the industry's first domain appraisal formula. It is considered the industry's premier marketplace to buy and sell domain names.

Customers include savvy investors, Web entrepreneurs and forward-thinking global companies, including Marchex, Nokta, Future Media Architects, AOL, Yahoo, the National Hockey League, Major League Baseball, Lions Gate Films, Bank of America, Microsoft, Jupitermedia, Geosigns, Mainstream Advertising and many others.

Moniker, with headquarters in Pompano Beach, Florida, is an operating unit of Seevast Corporation, a company of marketing services firms that drive sales, build brands and leverage core assets for their clients.